15.08.2024, Skopje – In the framework of the Training Center of ECNWM, in cooperation with the member company Insider ID, a workshop was organized on the topic – “Supply chain, digitalization and consumer behavior”, a project supported by the European Bank for Reconstruction and Development .

The topics that were addressed during the workshop were: general market indicators for broad consumption, consumer behavior and their impact in relation to the business model, branding and consumer loyalty, digitalization, as well as data-based decisions.

The aim of the workshop is to equip participants with the knowledge and skills needed to effectively implement and use digital technologies within the supply chain, thereby increasing operational efficiency.

Additionally, this workshop will provide member company participants with enhanced skills and capabilities to implement digital strategies that increase supply chain efficiency, improve responsiveness to customer demands, and foster a more agile and resilient supply chain network that aligns with the evolving needs of the market.

The Economic Chamber of North-West Macedonia constantly contributes to capacity building and the advancement of member companies, offering training according to the annual plan of the Chamber, as well as according to the requirements of member companies. In addition, ECNWM strives to create a suitable environment for doing business, offering opportunities to benefit from knowledge and best practices to remain competitive in an increasingly dynamic market.