Business Ecosystem Project – USAID – Creating new job opportunities for SMEs in Macedonia
Business Ecosystem Project - USAID - Creating new job opportunities for SMEs in Macedonia
ECNWM introduces you 2 new services and 1 advanced membership service that will bring more revenue and employment to our MVM member enterprises, thus ensuring our financial sustainability: B2B digital marketing through the new ECVP platform for web and mobile; access to regional markets and improved membership information through the Desku service of membership services.
The B2B digital platform of ECNWM and the new Market Expansion Program will help address information and technical dissemination of knowledge that hinder the access of more than 500 MSYMs to the regional markets and customers. This will help foster entrepreneurship among businesses in Macedonia, but will also help enter the neighboring markets of Albania and Kosovo through leading companies in the new Market Expansion Clubs, focusing on three key industry sectors selected by ECNWM, which are construction, food production and retail sales.
Improved service will include advancing the membership information service by ECNWM to all its members that will provide quality business support by launching the Membership Services Desk, which will become the new contact point for members ours, sharing the latest information.
First activity: B2B Platform
- Reinforcement and B2B contacts between MES that lead to greater promotion and sale of products, especially those outside Skopje as well as young and female entrepreneurs
- B2B + B2C will increase the opportunities for SMEs to generate higher incomes and hire new jobs
- Expansion of reach beyond the current geographic constraints of Skopje and Macedonia to become competitive in a regional economy;
- Engaging with prospects and clients as they pass on their digital journey of customers
Second Activity: Access to markets for ECNWM’s businesses
- ECNWM’s members will expand the scope of regional and international markets
- Members of ECNWM and foreign companies are encouraged to open joint ventures, thus increasing new employment, revenue generation
Third Activity: Membership Services Desk
- Members of ECNWM will receive timely information about business opportunities, networking and laws;
- ECNWM increases the number of members due to improved information services resulting in a new member cycle, which implies a greater source of revenue to support organizations’ services